“ What If… / Y si... ”

Exploring the bold ideas, untold partnerships, and radical possibilities shaping our collective future. What If? | ¿Y Si? connects voices from across the globe to inspire action and drive meaningful change in sustainability and social impact sectors.

Join us as we harness the power of conversation to unlock new perspectives and possibilities for our shared tomorrow. Together, we'll challenge assumptions and illuminate pathways toward a more equitable, sustainable world.

Skip to Videos
  • "What If…/Y si..." Marcelo Behar, enviado especial para la Bioeconomía en la COP30.
    • 10/29/21

    "What If…/Y si..." Marcelo Behar, enviado especial para la Bioeconomía en la COP30.

    In this first episode of “What If…/Y si…”, we speak with Marcelo Behar, Special Envoy for Bioeconomy at COP30 and Ambition Loop Brazil Lead, directly from the heart of the Amazon. He reflects on what bioeconomy really means, why it’s essential for the region’s future, and how it can drive a nature-based economic shift rooted in justice and local knowledge. We also explore real examples, key priorities for COP30, and Brazil’s unique role in shaping a global bioeconomy agenda.